Graphic design is all around us, in a myriad of forms, both on-screen and in print, yet it is always made up of images and words to create a communication goal. This course will expose students to the fundamental skills required to make sophisticated graphic designs: process, historical context, and communication through image-making and typography.
The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
This class covers everything students will need to know to design a world-class brand – the kind of brand that immediately communicates a unique message to customers, resulting in a deep emotional connection to products and the ability to shape the message a company most wants to communicate.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
- Researching customers, competition, and market
- Adding value to the brand
- Creating a unique brand identity
- Expressing a brand using a unique design
- Choosing a brand’s copywriting style and voice
- Maintaining brand consistency