Graphic design is all around us, in a myriad of forms, both on-screen and in print, yet it is always made up of images and words to create a communication goal. This course will expose students to the fundamental skills required to make sophisticated graphic designs: process, historical context, and communication through image-making and typography.

The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.

This class covers everything students will need to know to design a world-class brand – the kind of brand that immediately communicates a unique message to customers, resulting in a deep emotional connection to products and the ability to shape the message a company most wants to communicate.


The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.

It covers:

  1. Researching customers, competition, and market
  2. Adding value to the brand
  3. Creating a unique brand identity
  4. Expressing a brand using a unique design
  5. Choosing a brand’s copywriting style and voice
  6. Maintaining brand consistency


Daniel is a creative entrepreneur from Lagos with over 13 years of experience spanning design, marketing, and creative strategy. Passionate about growth marketing, Daniel combines a practical understanding of the demands of markets with the broadest possible imaginative scope.

Fola Tella is a creative enthusiast who has garnered over 9 years of experience in the design space working on developing brands , with wide range of skills like Design Thinking, Adobe Illustrator,Adobe Photoshop, Figma etc. He has been honoured to have represented Nigeria at Cannes Young Lionscompetition, two years in a row (2015, 2016) being the first Nigerian to achieve that in the history of the competition. He has bagged certifications from Interaction Design Foundation on his quest to learn more about Visual Psychology, Design Thinking, and Human Centered Design to mention a few. He’s currently a Lead Designer & Art Director at The Temple Company. He’s responsible for the visual styles and images of product and brands. A graduate of Mass Communication from Bowen University, his flair for art started from drawing family portraits as a child. During his University days, he started experimenting with softwares and landed an internship role at an agency. He has an innate desire to create designs that are aesthetically appealing to the audience and the world at large.

Kunle Yoloye is a branding enthusiast with over 10 years of experience in brand strategy, identity and communication. In that time, he has worked on projects for international brands such as HP, Domino’s and Payporte, as well as collaborating with other companies to work for government agencies such as the Central Bank of Nigeria and the Bureau of Public Procurement. A graduate of Estate Management from the prestigious Covenant University, his passion for branding came from a desire to ensure that startups do not enter or remain in the market with a mediocre or inferior appearance to their target audience and competitors. He has since helped a growing number of clients increase the value of their products by as high as 57% through rebranding. Also an author, Kunle is committed to impacting the growing design community in Nigeria and his contribution constantly leads him to share his experience at several design groups, conferences, mentorship programs and publications including Behance Reviews, the Punch Newspaper, Daily Trust Newspaper among others.